Because design is a process, much like editing, where you start with a general concept, then hone it as close to perfection as you can within a given deadline, achieving perfect balance is what makes me passionate about it. Balance in design is achieved when a designer has solved the problems put forth in a client brief using an easy to understand, uncluttered visual solution. The amount of culture, knowledge of design history and skills a designer possesses all contribute to his/her capacity to provide original, high-quality solutions. It is this quest for culture, knowledge and skills — capable of filling a lifetime — that make a designer's passion grow and keep the fire of creativity alive